Rawya Alrayyis
Leads the capitalization team
Rawya leads capital raising at Red Rock Capital, working with investors and family offices. She focuses on land, development and multifamily, and works in English and Arabic.
Red Rock Capital · Texas & Florida
Partner on land and development before it reaches the market.
Red Rock Capital brings partners into off-market projects that the Red Rock group owns, controls or holds a first right on, from raw land positions to entitled, permit-ready sites.
- Markets
- Texas · Florida
- Project size
- $1M to $500M+
- Structures
- Phased · JV · Sale
- Access
- NDA first, then data room
Approach
We add value in the ground, then share it with partners.
Most of the value in a development is created before the first building goes up: buying well, getting the entitlements and permits, and choosing the right exit. That is the work we do, and partners join one project or several.
How a project creates value
The sequence on every land position.
- Acquire below valueLand in growth corridors, bought off-market or through relationships.
- Entitle and permitZoning, site plans and permits that turn raw land into a buildable site.
- Choose the exitSell the entitled site, build it with a joint-venture partner, or seller-finance it.
How partners come in
The same three steps for every partner.
- Sign the NDATell us which project interests you and we send a mutual NDA.
- Review the project summaryA short brief on the project: size, valuation, structure options and timing.
- Enter the data roomDue-diligence files, then a call with our team. We review projects with partners every 15 days.
Projects
Current projects.
Summaries only. Size, valuation and structure terms are shared after a signed NDA. Requesting a package doesn't commit you to anything.
Partners
Who we work with.
Red Rock Capital is part of Red Rock Holdings, so partners also have the group's brokerage, consulting and development teams behind every project.
Family officesLong-horizon land and development positions.
Private investorsParticipation across several projects.
DevelopersJoint ventures on entitled sites.
LendersConstruction and land financing.
BrokersIntroductions, with cooperation agreed up front.
Freddy DeCoster
President & Co-Founder, Red Rock Holdings
More than twenty years structuring the financing behind development projects and complex commercial transactions.
Raj Goyal
CEO & Co-Founder, Red Rock Holdings
Developer and investor focused on income-producing property and development across Florida and Texas.
Request a package
Start with an NDA.
Tell us who you are and which project interests you. We reply with a mutual NDA. Once it's signed, you get the project summary and access to the data room.
Red Rock Capital · Red Rock Holdings121 S Orange Ave, Suite 1100N
Orlando, FL 32801